The orchid family, with 880 genera and around 25,000 species, offers a range of unique options, including the popular Phalaenopsis known for its vibrant colors and elegant shapes. Orchids are commonly used as indoor plants, driving breeders to innovate new varieties. Exclusive orchids with unique beauty also attract buyers and traders.
Ahead of the annual “Orchid Inspiration Days” in the Netherlands, a survey revealed a 22-25% drop in European orchid production, leading to market recovery. Royal FloraHolland, a major orchid auction center, noted that pre-pandemic Phalaenopsis oversupply led to production cuts. The pandemic boosted Phalaenopsis sales despite retail closures, while a later energy crisis further reduced production, easing oversupply issues.
Brexit has added challenges for UK exporters, especially for species like spider orchids, with strict permit requirements under CITES rules. Dutch plant health certificates are only valid for 8 days, complicating UK import licensing, so only large UK retail chains continue ordering specialty orchids.
Middelkoop emphasized that collaboration and knowledge-sharing are essential in the current market. Around 95% of potted orchid growers hold MPS or MPS-GAP certification, giving orchids a competitive edge.
Kukenhof Orchid Exhibition
In 2024, demand for flowerpots is rising across European countries, driven largely by a growing interest in indoor plants. The Netherlands, a key market, has seen a drop in orchid production, pushing prices higher, especially for Phalaenopsis orchids. This trend is partly due to production disruptions from COVID-19 and the energy crisis. Brexit has also posed challenges for exporters. During this year’s annual potted orchid product event, growers will vote again on focusing promotions for potted orchids during the 2025–2027 period. Overall, demand for flowerpots is expected to keep growing.
